Unless you’ve been living under a rock for the last week you have undoubtedly heard about the Pokemon Go craze. But how can investors get in on the spectacular success of this “augmented reality” game when its developer – Niantic – is privately held? Moreover, should investors even be looking to profit from the game’s popularity, or is it likely to fade into obscurity as quickly as it shot to ubiquity? The author of today’s article takes the position that “as fleeting as the success of Pokemon Go is likely to be, there will be other games that follow the same model, so the best way to profit is from a characteristic of augmented reality games in general.” What is this characteristic and where does it point as a potential investment opportunity? CLICK HERE to find out.