Trading and investing are much more complex and challenging than most people think. While countless books have been written about how to trade and invest, most skip over what I consider to be the foundation and most important area – You!
The financial markets are driven by fear and greed. Most individuals find this costly as they get sucked into large news-driven moves in the market that often quickly reverse direction. Or they fall in love with a stock or commodity and decide they can’t sell even when it’s pulling their entire account balance down, causing serious financial harm.
The brutal truth is that if you don’t understand what type of personality you have and how to control your emotions, then you are doomed before you even get started.
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