Unless we become a nudist society, the necessity of clothing will always be there but today’s article explains why some fashion retailers are having a difficult time and it may be caused by their youngest consumers. Here’s what they had to say, “As teen fashion has become more individualized, retailers have been forced to start chasing what is cool instead of dictating trends to their customers. When a company gets it right, it can ride the wave for a few quarters. But it will only be a matter of time before a rival hits the trend, pulling customers away. The constant share-shifting leads to volatility, which is keeping many long-term investors away from the sector, says Simeon Siegel, an analyst at Nomura.” To read more, CLICK HERE.