There are thousands of exchange-traded funds from which to choose. So how do you pick an ETF – especially when choosing between a handful of funds that appear to be practically the same? The author of today’s article outlines a number of ETF picking rules to consider, with the first rule being that the less expensive ETF is generally better. For more – including what the author highlights as “a hidden benefit of ETF ownership” and what investors need to do before even considering particular ETFs – CLICK HERE.