McDonald’s (MCD) just released an unusual new offering: grade-A caviar to spread on its Chicken McNuggets. The fast-food giant shipped the fish eggs earlier this month as part of a limited Valentine’s Day promotion. The caviar kits sold out in minutes.
Now, this might seem like a bizarre publicity stunt… But McDonald’s knows what it’s doing. The McNugget Caviar kit reflects an important reality of the modern consumer…
The “K-shaped economy” is likely to only widen from here. And investors would be wise to pay attention…
This post originally appeared at DailyWealth.